An informative, interesting and readable blog depends on a number of factors... here are a few. Pick the top 3 factors that resonate with
yourself and use these to formulate your blogs.
How to start: Click the Login menu item on the far top right of the homepage and login using your email address and password allocated with your subscription. Having logged in, you will see a new menu item called "blog admin", click on this and you are in the administrative page for your own blogs. Click "add blog" in the top right corner and when the blog template window pops up, firstly fill, in order, the fields for your first blog: Title, followed by a subtitle and then in the body of the blog add a few words to start. At this point save the blog and this will be your starting point to compose your blog BEFORE publishing. You can make as many mistakes. corrections as you wish before publishing, all of which allows you time to think and create a stress free composition!
The 7th Wave platform allows you to schedule your publishing dates so that you can prepare, well in advance, multiple blogs and spread them
Blog/Twitter Golden Rules.
- Blog posts with a promise in headline: begin with 10 things that make .. or 3 things to share or something along these lines...
- Blog posts with images are shared 2 to 3 times more on average.
- Blog posts with images: 75 -100 words per image are more likely to retain interest.
- Infographics are best to get over the point.
- Blog posts to represent your personality and character.
Quick way to create content: Repurpose existing assets.
Some content is evergreen and never goes out of fashion. Recycle your existing content to expand your content library.
- Break up a guide or report into 10 new blog posts.
- Upload an existing presentation in powerpoint
- Reimagine print material like brochures, handouts into on-line presentations, articles and guides.
- Interview your colleagues for powerful collateral you can share with your fellow medics.
- Ask how your actions have impacted your colleagues for a compelling case study.
- Ask your colleague how they have tackled a problem that your audience faces for an easy how-to article.
- It’s the age of big data, and we love using data to draw conclusions and to back up opinions.
- Send out a quick poll to check the pulse of your audience and write up a blog post on your findings.
- Survey your current members and create a sharable report.
Images and Slides.
While you might not be an infographic genius, tools like Canva, Powerpoint, and Prezi make it easy to look good.
- Break up an article into digestible chunks for a sharable presentation.
- Create a workbook using a Powerpoint template.
- Use slides to highlight individual data and facts.
Often content creation falls on one person, whether it’s the team leader or the administrator themselves. If you’re driving content creation, don’t forget to reach out to your team members for help.
- Interview a team member for a Q&A article.
- Ask a team member to write a blog post about their niche or give their view on a topic.
What to Curate:
Pick a topic and run with it. A top 10, the best of, the mostest – lists are like sweets, they’re addictive, easily consumed and your audience loves them.
- Curate a list of articles.
- Compile a list of fun photos or small animations.
- List stats, facts, or data.
Were you mentioned in an article? Is your industry in the national spotlight? Share with your audience.
- Set up a Google Alert or Talkwalker Alert to be notified when your business or industry makes news.
- Follow reputable sources in your industry on social media and share the news that’s going viral.
Videos.Share informative and entertaining videos.
- Embed a video within a blog post.
- Curate videos on your YouTube channel and share the link.
Search Google images for powerful infographics that speak to your audience.
- Embed (and attribute) an infographic in a blog post.
- Send a link to a helpful infographic in an email.
As a smaller organisation, you don’t necessarily have access to tons of customer data. Third party reports can help add credibility to your value proposition.
- Industry analyst reports.
- Reports published by non-competitors in your space.
Share what thought leaders are saying about your industry or a customer pain-point. LinkedIn is a great place to start looking for thought leadership articles in your area of expertise.
A photo is worth a thousand words, but you may not be a photographer or designer. Tap into others’ talents to inspire your audience.
- Try www.unsplash.com for royality free images.
- Creating your own content is extremely valuable, but can be time consuming.
Don’t be afraid to supplement the content you’ve created with trusted third party resources. Not only will your audience love seeing something fresh, inspiring, entertaining or educational, but you’ll gain a bit of good karma by sharing (and attributing, of course!) in today’s social economy.
Last but not least, have fun and enjoy sharing your story!